Loreal Professionnel Dia Richesse Brown 5/5N

ADVANCED ALKALINE TECHNOLOGYDEMI-PERMANENT

OVERVIEW

DIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness. L'Oréal Professionnel beautiful portfolio offers over 70 professionally formulated shades to produce any desired result with a shiny, reflective finish.

Download the Dia Richesse Color Chart
Download the L'Oréal Professionnel Color Theory Chart

WHITE COVERAGE

Up to 70% of white hair coverage*

*When used with 15-vol. DIActivateur

DEVELOPER

1:1.5 Color to Developer Mixing Ratio 9-15-volume DIActivateur Developer

LIFT

Up to 1.5 levels

DEVELOPMENT TIME

20 minutes

HAIR TYPE

Normal Color-Treated

RESULTS

Rich, profound tones Exceptional softness